Facebook Advertising Strategy Hacks
Facebook advertising is in demand! Having a solid foundation for strategy is a highly-sought skill that can and should be expanded to keep up with the ever-changing industry.
Documentation on the basics of Facebook advertising (how to create a business page, how to choose an image, etc.) is easily found around the Internet. What's much more scarcely available, however, is accessible, easy-to-understand strategy. By the end of this Lab, students will be able to differentiate and apply relevant advertising objectives, copywriting and creative strategy, as well as audience targeting best practices. The goal for this Lab is to help break down the digital advertising literacy barrier present in many small businesses and individuals, so that these parties can effectively compete against big companies that can afford to hire experts and pay for countless advertising tests.
Taught by Jenny Lee